{"id":22661,"date":"2025-06-28T12:20:03","date_gmt":"2025-06-28T12:20:03","guid":{"rendered":"https:\/\/mastercaweb.unistra.fr\/?page_id=22661"},"modified":"2026-04-18T09:29:34","modified_gmt":"2026-04-18T09:29:34","slug":"masters-in-web-communication-web-technologies-localisation","status":"publish","type":"page","link":"https:\/\/mastercaweb.unistra.fr\/en\/masters-in-web-communication-web-technologies-localisation\/","title":{"rendered":"Master&#8217;s in Web Communication \u2014 Specialization in Web Technologies, and Localization"},"content":{"rendered":"\n<div class=\"wp-block-group responsive-row is-nowrap is-layout-flex wp-container-core-group-is-layout-a08ac0ce wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--50);padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group wp-container-content-ab83f395 is-vertical is-layout-flex wp-container-core-group-is-layout-233ceac5 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--40)\">\n<h1 class=\"wp-block-heading has-rouge-color has-text-color has-link-color wp-elements-1c5e0f1ea61abac00c181dd73fc6c2c8\">Master&#8217;s in Multilingual Web Communication <\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Specialization in Web Technologies, and Localization<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Explore the dynamic world of intercultural communication for the digital transformation era.<\/h3>\n\n\n\n<div class=\"custom-wp-button\">\n    <a href=\"https:\/\/mastercaweb.unistra.fr\/en\/admissions-and-fees\/application-process\">Submit your application<\/a>\n<\/div>\n<\/div>\n\n\n\n<!-- Font Awesome for icons -->\n<link\n  rel=\"stylesheet\"\n  href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.5.0\/css\/all.min.css\"\n\/>\n\n<style>\n  .program-card {\n    width: 300px;\n    border-radius: 12px;\n    overflow: hidden;\n    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);\n    font-family: inherit;\n  }\n\n  .program-header {\n    background: linear-gradient(to right, #f44336, #ef5350);\n    color: white;\n    padding: 12px 20px;\n    font-weight: bold;\n    font-size: 1.1rem;\n  }\n\n  .program-section {\n    background: white;\n    padding: 12px 20px;\n    border-top: 1px solid #eee;\n    display: flex;\n    align-items: flex-start;\n    gap: 12px;\n  }\n\n  .program-section i {\n    color: #333;\n    margin-top: 4px;\n    flex-shrink: 0;\n  }\n\n  .program-section:last-of-type {\n    border-bottom: none;\n  }\n\n  .program-section .details {\n    flex: 1;\n    display: flex;\n    justify-content: space-between;\n    gap: 8px;\n  }\n\n  .program-section .label {\n    text-align: left;\n  }\n\n  .program-section .value {\n    font-weight: 600;\n    text-align: right;\n  }\n\n  .program-section.duration .details {\n    flex-direction: column;\n    gap: 4px;\n  }\n\n  .program-section.duration .details span {\n    display: flex;\n    justify-content: space-between;\n  }\n\n  .program-section.fees {\n    flex-direction: column;\n    gap: 6px;\n  }\n\n  .program-section.fees .details {\n    margin-left: 24px;\n    display: flex;\n    justify-content: space-between;\n  }\n\n  .program-section.start-date .details {\n    display: block;\n  }\n\n  .program-section.start-date p {\n    margin: 0;\n  }\n<\/style>\n\n<div class=\"program-card\">\n  <div class=\"program-header\">Program details<\/div>\n\n  <div class=\"program-section\">\n    <i class=\"fas fa-map-marker-alt\"><\/i>\n    <div class=\"details\">\n      <span class=\"label\">Location<\/span>\n      <span class=\"value\">Online<\/span>\n    <\/div>\n  <\/div>\n\n  <div class=\"program-section\">\n    <i class=\"fas fa-language\"><\/i>\n    <div class=\"details\">\n      <span class=\"label\">Language<\/span>\n      <span class=\"value\">English<\/span>\n    <\/div>\n  <\/div>\n\n  <div class=\"program-section duration\">\n    <i class=\"fas fa-calendar-alt\"><\/i>\n    <div class=\"details\">\n      <span>\n        <span class=\"label\">Duration<\/span>\n        <span class=\"value\">One year<\/span>\n      <\/span>\n    <\/div>\n  <\/div>\n\n  <div class=\"program-section\">\n    <i class=\"fas fa-euro-sign\"><\/i>\n    <div class=\"details\">\n      <span class=\"label\">Fees<\/span>\n      <span class=\"value\">\n        <span>\u20ac0* or \u20ac6,250<\/span>\n      <\/span>\n    <\/div>\n  <\/div>\n\n  <div class=\"program-section start-date\">\n    <div class=\"details\">\n      <p>Next start date:<\/p>\n      <p><strong> October 2026<\/strong><\/p>\n    <\/div>\n  <\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator alignfull has-text-color has-rouge-color has-alpha-channel-opacity has-rouge-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group responsive-row is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-15c6a822 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--80);font-size:20px\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-90a66a41 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading\">European master&#8217;s program in intercultural communication<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">This track is ideal for students progressing from undergraduate studies and working professionals seeking to resume their education. The multidisciplinary curriculum adapts to the requirements of the job market by combining intercultural communication, digital marketing, UX design, accessibility, and web programming. Students develop practical skills in content creation, localization, and digital transformation strategies.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"444\" height=\"444\" src=\"https:\/\/mastercaweb.unistra.fr\/wp-content\/uploads\/2025\/06\/Logo-image.svg\" alt=\"\" class=\"wp-image-22366\" style=\"object-fit:cover;width:289px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group mobile-nopadding has-large-font-size\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-caa2d89a wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Curriculum overview<\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>The curriculum covers the core principles essential for thriving in the following digital fields:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Create multilingual content for global audiences: Develop and manage digital content that effectively communicates across cultures.<\/li>\n\n\n\n<li>Master web communication strategies: Implement digital marketing and communication strategies in multicultural contexts, including pitching and storytelling.<\/li>\n\n\n\n<li>Enhance SEO and content management skills: Optimize digital content for search engines and user engagement.<\/li>\n<\/ul>\n\n\n\n<!-- Font Awesome CDN -->\n<link\n  rel=\"stylesheet\"\n  href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.5.0\/css\/all.min.css\"\n\/>\n\n<style>\n  .format-wrapper {\n    display: flex;\n    flex-wrap: wrap;\n    align-items: flex-start;\n    gap: 20px;\n    margin-top: 20px;\n  }\n\n  .format {\n    flex: 1 1 200px;\n    align-self: flex-start;\n    border: 1px solid #DB2323;\n    border-radius: 10px;\n    background: #fff;\n    overflow: hidden;\n    transition: box-shadow 0.3s ease, border 0.3s ease;\n  }\n\n  .format.open {\n    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);\n  }\n\n  .format-toggle {\n    font-family: inherit;\n    font-weight: bold;\n    font-size: 24px;\n    padding: 16px;\n    cursor: pointer;\n    background: #fff;\n    width: 100%;\n    border: none;\n    display: flex;\n    justify-content: space-between;\n    align-items: center;\n    text-align: left;\n  }\n\n  .chevron {\n    transition: transform 0.3s ease;\n  }\n\n  .format.open .format-toggle .chevron,\n  .course.open .course-toggle .chevron {\n    transform: rotate(180deg);\n  }\n\n  .semester-1-bar {\n    background-color: #246d98;\n    color: #ffffff;\n    font-weight: bold;\n    font-size: 28px;\n    padding: 12px 16px;\n    display: none;\n    text-align: center;\n    border-top-left-radius: 6px;\n    border-top-right-radius: 6px;\n  }\n\n  .semester-2-bar {\n    background-color: #a1cee5;\n    color: #252628;\n    font-weight: bold;\n    font-size: 28px;\n    padding: 12px 16px;\n    display: none;\n    text-align: center;\n    border-top-left-radius: 6px;\n    border-top-right-radius: 6px;\n  }\n\n  .format.open .semester-1-bar,\n  .format.open .semester-2-bar {\n    display: block;\n  }\n\n  .format-content,\n  .course-content {\n    height: 0;\n    overflow: hidden;\n    transition: height 0.5s ease, padding 0.3s ease;\n    padding: 0 16px;\n  }\n\n  .format.open .format-content,\n  .course.open .course-content {\n    padding-bottom: 16px;\n  }\n\n  .course {\n    margin: 10px 0;\n    border: 1px solid #ddd;\n    border-radius: 6px;\n    overflow: hidden;\n    background: #fff;\n  }\n\n  .course-toggle {\n    font-family: inherit;\n    font-size: 22px;\n    padding: 12px 16px;\n    background: #f9f9f9;\n    cursor: pointer;\n    border: none;\n    width: 100%;\n    display: flex;\n    justify-content: space-between;\n    align-items: center;\n    text-align: left;\n    position: relative;\n  }\n\n  .course-content p {\n    margin: 0;\n    font-size: 22px;\n    color: #333;\n  }\n\n  .teaching-unit {\n    margin: 20px 0;\n  }\n\n  .teaching-unit-title {\n    font-weight: 700;\n    font-size: 33px;\n    margin-bottom: 12px;\n    padding: 0 2px;\n  }\n\n  .course-hours {\n    font-weight: bold;\n    margin-left: auto;\n    margin-right: 8px;\n    color: #333;\n  }\n\n  .course-content ul li {\n    font-size: 22px;\n  }\n  \n  @media (max-width: 768px) {\n    .course-toggle {\n      font-size: 18px;\n      min-height: 92px;\n    }\n\n    .course-content p, .course-content ul li{\n      font-size: 18px;\n    }\n\n    .teaching-unit {\n      padding: 12px;\n    }\n  }\n\n<\/style>\n\n<div class=\"format-wrapper\">\n  <!-- 1-Year Format -->\n  <div class=\"format\">\n    <button class=\"format-toggle\">\n      Curriculum \u2014 1 year \u2014 October\u2013September\n      <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n    <\/button>\n    <div class=\"format-content\">\n      <div class=\"semester-1-bar\">Semester 1 &#8211; October to January<\/div>\n\n      <div class=\"teaching-unit\">\n        <div class=\"teaching-unit-title\">TU1 Web Tools and Languages<\/div>\n\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            HTML\/CSS\n            <span class=\"course-hours\">24h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>\n              In this course you will learn the three main programming languages\n              that are widely used to develop websites and web applications:\n              <strong>HTML5, CSS3 and Javascript<\/strong>.\n            <\/p>\n            <ul>\n              <li>\n                Learn the basics of these three programming languages: HTML5,\n                CSS3 and JavaScript.\n              <\/li>\n              <li>\n                Learn how to create simple web pages with structured content\n                using HTML tags.\n              <\/li>\n              <li>\n                Learn how to format content with CSS, including selecting and\n                editing style properties.\n              <\/li>\n              <li>\n                Learn how to use JavaScript to add interactivity to websites,\n                for example by using events such as mouse click or page load.\n              <\/li>\n              <li>\n                Know how to create responsive websites using responsive\n                techniques such as CSS grids and media queries.\n              <\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Introduction to Content Management Systems\n            <span class=\"course-hours\">12h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>\n              The course of web content management focuses on the basic concepts\n              of website management with WordPress and content management for\n              the web in general.\n            <\/p>\n            <ul>\n              <li>\n                Learn the basic concepts of Content Management Systems,\n                including the architecture, features and types of CMS available.\n              <\/li>\n              <li>\n                Learn how to manage content with a CMS, including creating and\n                updating pages and blog posts.\n              <\/li>\n              <li>\n                Learn how to customise the appearance and manage menus and\n                widgets with a CMS.\n              <\/li>\n              <li>\n                Know how to customise a theme and create a front-end graphical\n                interface (HTML\/CSS\/JS).\n              <\/li>\n              <li>\n                Learn how to identify the appropriate content management tools\n                for your website project.\n              <\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"teaching-unit\">\n        <div class=\"teaching-unit-title\">\n          TU2 Introduction to UX and Usability\n        <\/div>\n\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Introduction to UX and Usability\n            <span class=\"course-hours\">30h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <ul>\n              <li>\n                Learn the main UX concepts and standards, such as utility,\n                accessibility, usability, efficiency and satisfaction.\n              <\/li>\n              <li>\n                Learn the UX research and analysis methods such as user\n                observation, interview and questionnaire.\n              <\/li>\n              <li>\n                Learn how to design the user interface, with techniques such as\n                storyboard, navigation scheme and zoning.\n              <\/li>\n              <li>\n                Basic principles of visual design such as colour, typography and\n                composition.\n              <\/li>\n              <li>Learn how to create and design a website tree.<\/li>\n              <li>Learn how to create personas.<\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"teaching-unit\">\n        <div class=\"teaching-unit-title\">\n          TU3 Web Communication and Optimisation\n        <\/div>\n\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Introduction to SEO and digital marketing\n            <span class=\"course-hours\">25h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>\n              The Introduction to Search Engine Optimisation (SEO) course covers\n              the basic concepts of web optimisation content and digital\n              marketing.\n            <\/p>\n            <ul>\n              <li>\n                Learn the principles of search engine optimisation, including\n                keyword selection and creating quality content.\n              <\/li>\n              <li>\n                Understand on-page and off-page SEO techniques and their impact\n                on page ranking in search results.\n              <\/li>\n              <li>\n                Know the tools and technologies used to track and measure SEO\n                effectiveness, such as Google Panda and keyword tracking tools.\n              <\/li>\n              <li>\n                Learn how to write optimised web content for search engines.\n              <\/li>\n              <li>\n                Know the digital marketing channels such as content marketing,\n                social media, email marketing and paid marketing.\n              <\/li>\n              <li>\n                Understand the fundamentals of digital marketing including\n                issues, techniques and tools used to achieve marketing goals.\n              <\/li>\n              <li>\n                Understand the key metrics of digital marketing (conversion\n                rate, cost per click, open rate, bounce rate, etc.) and know how\n                to analyse them to measure campaign effectiveness.\n              <\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Managing Institutional Websites and Social Media\n            <span class=\"course-hours\">25h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <ul>\n              <li>\n                Learn the process of building, managing, optimising and\n                developing a proper institutional website.\n              <\/li>\n              <li>\n                Understand the risks, benefits and strategic alternatives of\n                social media applications.\n              <\/li>\n              <li>\n                Learn how to create and manage online advertising campaigns on\n                platforms like Google Ads or Facebook Ads.\n              <\/li>\n              <li>\n                Learn about trends and new technologies in digital marketing.\n              <\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"teaching-unit\">\n        <div class=\"teaching-unit-title\">TU4 Localisation<\/div>\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Methodology and tools of localisation\n            <span class=\"course-hours\">30h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>\n              The Localisation Methods and Tools course covers the basic\n              concepts of content localisation for the web, as well as the use\n              of the Computer Aided Translation (CAT) tool.\n            <\/p>\n            <ul>\n              <li>\n                Knowledge of basic localisation concepts, including localisation\n                project management, linguistic differences and translation\n                quality issues.\n              <\/li>\n              <li>\n                Learn how to use CAT software to translate content, including\n                importing and exporting translation files, managing segments and\n                terms, and creating translation memories.\n              <\/li>\n              <li>\n                Discover and understand translation quality proofreading and\n                verification techniques, including the use of quality standards\n                and quality control tools.\n              <\/li>\n              <li>\n                Learn how to manage terminology and glossaries with CAT,\n                including creating and updating terminology files.\n              <\/li>\n              <li>\n                Understand the technical aspects of localisation, including\n                preparing files for translation and integrating translated\n                content into different formats and media.\n              <\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"teaching-unit\">\n        <div class=\"teaching-unit-title\">TU5 Visual Communication<\/div>\n\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Visual Communication (DTP)\n            <span class=\"course-hours\">18h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>\n              The Desktop Publishing (DTP) course focuses on the tools and\n              techniques used to create and format printed or digital documents.\n            <\/p>\n            <ul>\n              <li>\n                Learn the most commonly used desktop publishing software such as\n                Adobe InDesign, Adobe Illustrator and Adobe Photoshop.\n              <\/li>\n              <li>\n                Learn how to design layouts in Indesign, including typography,\n                colour and space management.\n              <\/li>\n              <li>\n                Learn how to create and manipulate vector graphics and text\n                blocks in Illustrator.\n              <\/li>\n              <li>\n                Learn how to prepare documents for printing, including PDF\n                export and color management.\n              <\/li>\n              <li>\n                Learn how to create interactive digital materials such as online\n                brochures and presentations.\n              <\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Visual Strategy\n            <span class=\"course-hours\">12h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <ul>\n              <li>\n                Learn the tools to identify content types that will resonate\n                with the target audience while prioritising campaign goals and\n                budgets.\n              <\/li>\n              <li>Know the benefits of a good visual strategy.<\/li>\n              <li>\n                Create a visual identity with a strategy that sets you apart\n                from the competition.\n              <\/li>\n              <li>\n                Define your project and target audience by developing tone,\n                color palette, and photographic style for a brand.\n              <\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"teaching-unit\">\n        <div class=\"teaching-unit-title\">\n          TU6 Writing and Localisation Skills (Select 2 Options)\n        <\/div>\n\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Plain Language\n            <span class=\"course-hours\">18h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <ul>\n              <li>\n                Learn the basics of achieving a consistent web writing style\n                through plain language, voice and tone.\n              <\/li>\n              <li>Analyse audiences and define writing purposes.<\/li>\n              <li>\n                Standardise the way information is presented, using common words\n                and structures to engage the audience.\n              <\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Computer-Assisted Writing and Translation\n            <span class=\"course-hours\">18h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>\n              This course provides students with basic training in\n              computer-aided translation (CAT), helping them to acquire basic\n              knowledge about machine translation (MT), concepts and available\n              translation technology for translation, and hands-on experience of\n              applying computer tools to enhance translation productivity. The\n              role which computer technology plays in translation will be\n              discussed.\n            <\/p>\n          <\/div>\n        <\/div>\n\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            English for French Native Speakers\n            <span class=\"course-hours\">18h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>\n              This course is focused on listening comprehension and expression\n              to help students improve their ability to understand and speak\n              English fluently and naturally.\n            <\/p>\n            <ul>\n              <li>\n                Stimulate listening comprehension, through listening to\n                podcasts, videos or lectures in English and giving answers to\n                questions about the content.\n              <\/li>\n              <li>\n                Present a topic fluently in English and develop public speaking\n                skills.\n              <\/li>\n              <li>\n                Understand the various accents of the English-speaking world to\n                facilitate communication with all English-speaking\n                interlocutors.\n              <\/li>\n              <li>\n                Be able to participate in English speaking activities, including\n                speaking by answering questions and discussing current or\n                personal topics.\n              <\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Foreign Language \u2013 German, Spanish, FLE or Japanese\n            <span class=\"course-hours\">18h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>\n              The course in foreign language (German, Spanish, Japanese, French\n              as a foreign language) focuses on comprehension and speaking\n              skills in one of the different languages offered by the CAWEB\n              master.\n            <\/p>\n            <ul>\n              <li>\n                Know how to use oral comprehension techniques and understand\n                basic grammar and vocabulary.\n              <\/li>\n              <li>\n                Speak in a foreign language using public speaking and\n                conversational techniques and vocabulary development.\n              <\/li>\n              <li>Be able to have conversations and debates on hot topics.<\/li>\n              <li>\n                Learn the cultural and linguistic characteristics of the target\n                language, including differences with mother tongue and\n                intercultural communication issues.\n              <\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Professional Writing in French\n            <span class=\"course-hours\">18h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <ul>\n              <li>\n                Understand the importance and impact of professionally written\n                content.\n              <\/li>\n              <li>Organise speech according to objectives and context.<\/li>\n              <li>Prepare and deliver public speeches effectively.<\/li>\n              <li>\n                Develop a writer\u2019s toolkit for editorial structuring, word\n                choice, and style.\n              <\/li>\n              <li>\n                Gain practical writing, editing, and data visualisation skills\n                for business communication.\n              <\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Localisation for UX Writers\n            <span class=\"course-hours\">18h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <ul>\n              <li>\n                Understand translation, internationalisation, and localisation.\n              <\/li>\n              <li>Master the steps of the localisation process.<\/li>\n              <li>\n                Create an effective international content strategy and\n                localisation briefs.\n              <\/li>\n              <li>Understand the UX Writer\u2019s role in localisation.<\/li>\n              <li>\n                Identify challenges and evaluate partners in the localisation\n                process.\n              <\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"semester-2-bar\">Semester 2 &#8211; February to June<\/div>\n      <div class=\"teaching-unit\">\n        <div class=\"teaching-unit-title\">\n          TU1 Digital marketing and project management\n        <\/div>\n\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Content marketing\n            <span class=\"course-hours\">15h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>\n              In today\u2019s digital landscape, content reigns supreme, serving as\n              the cornerstone of effective marketing campaigns. During this\n              course, your creativity will meet the strategy to\n              <strong\n                >unlock the power of engaging and influential content.<\/strong\n              ><br \/>This course offers valuable insights and practical\n              techniques to elevate your content marketing game. You will dive\n              into :\n            <\/p>\n            <ul>\n              <li>\n                The fundamentals of crafting compelling content that resonates\n                with your audience.\n              <\/li>\n              <li>Driving traffic.<\/li>\n              <li>Boosting conversions.<\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Web communication and marketing for institutional websites\n            <span class=\"course-hours\">20h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>\n              In this course, you will explore the dynamic intersection of\n              digital communication and strategic marketing within the context\n              of institutional websites. In today\u2019s interconnected world, an\n              institution\u2019s online presence plays a pivotal role in shaping its\n              reputation, engaging stakeholders, and achieving organisational\n              goals. This course is designed to equip you with the essential\n              skills and knowledge to effectively leverage institutional\n              websites as powerful communication and marketing tools. <br \/>You\n              will learn :\n            <\/p>\n            <ul>\n              <li>\n                How to craft compelling messaging to optimising user experience.\n              <\/li>\n              <li>How to implement data-driven strategies.<\/li>\n              <li>\n                Dive into the key principles and best practices necessary to\n                enhance your institution\u2019s online presence and drive meaningful\n                results.\n              <\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Project management\n            <span class=\"course-hours\">24h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>\n              This course provides a structured approach to mastering the art\n              and science of project management. From defining project\n              objectives to leading cross-functional teams and mitigating risks,\n              we\u2019ll explore the fundamental principles and practical techniques\n              that are essential for overseeing projects of any scale or\n              complexity.\n            <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"teaching-unit\">\n        <div class=\"teaching-unit-title\">\n          TU2 Website optimisation and accessibility\n        <\/div>\n\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Ergonomics and accessibility\n            <span class=\"course-hours\">15h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>\n              This course is designed to provide you with the knowledge and\n              skills to optimise :\n            <\/p>\n            <ul>\n              <li>Spaces.<\/li>\n              <li>Products.<\/li>\n              <li>Interfaces for ergonomic effort.<\/li>\n              <li>Accessibility.<\/li>\n            <\/ul>\n            <p>\n              From understanding ergonomic principles to implementing universal\n              design concepts, we\u2019ll explore how to create environments that\n              promote well-being and enhance usability for all individuals. This\n              course offers valuable insights and practical strategies to help\n              you make a positive impact.From understanding ergonomic principles\n              to implementing universal design concepts, we\u2019ll explore how to\n              create environments that promote well-being and enhance usability\n              for all individuals. This course offers valuable insights and\n              practical strategies to help you make a positive impact.\n            <\/p>\n          <\/div>\n        <\/div>\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Mobile optimisation and usability\n            <span class=\"course-hours\">20h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>\n              This course is designed to equip you with the knowledge and skills\n              to enhance the usability and performance of your mobile\n              applications and websites. From responsive design principles to\n              mobile-specific user interface considerations, we\u2019ll explore\n              strategies to create intuitive and engaging experiences for mobile\n              users.\n            <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"teaching-unit\">\n        <div class=\"teaching-unit-title\">\n          TU3 Professional Communication | Selection of 2 among the following\n          options\n        <\/div>\n\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Professional Communication in English\n            <span class=\"course-hours\">15h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>In this course, you will learn how to :<\/p>\n            <ul>\n              <li>Hone your language skills.<\/li>\n              <li>Refine your written and verbal communication.<\/li>\n              <li>Enhance your overall professional presence.<\/li>\n            <\/ul>\n            <p>\n              From mastering grammar and vocabulary to crafting persuasive\n              emails and delivering impactful presentations, we\u2019ll cover the\n              essential elements of effective communication in English.\n            <\/p>\n          <\/div>\n        <\/div>\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Intercultural communication <span class=\"course-hours\">15h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>\n              In an increasingly interconnected world, the ability to navigate\n              and bridge cultural differences is essential for success in\n              diverse professional and personal settings. Throughout this\n              course, students will embark on a journey of understanding and\n              learn how to recognise, respect, and effectively communicate\n              across cultural boundaries. <br \/>You will learn :\n            <\/p>\n            <ul>\n              <li>\n                How to explore cultural values and norms to developing\n                intercultural sensitivity.\n              <\/li>\n              <li>To adapt to communication styles.<\/li>\n              <li>\n                Gain practical insights and strategies to foster meaningful\n                connections in multicultural environments.\n              <\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Foreign Language | German, Spanish, FLE and Japanese\n            <span class=\"course-hours\">15h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>\n              The course in foreign language focuses on building an effective\n              communication through one of the following language you will\n              choose :\n            <\/p>\n            <ul>\n              <li>German.<\/li>\n              <li>Spanish.<\/li>\n              <li>FLE (Fran\u00e7ais Langue \u00c9trang\u00e8re).<\/li>\n              <li>Japanese.<\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"teaching-unit\">\n        <div class=\"teaching-unit-title\">\n          TU4 Advanced Web Languages and Tools\n        <\/div>\n\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Introduction to Javascript\n            <span class=\"course-hours\">20h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>\n              In this course, students will embark on a journey to master the\n              fundamentals of JavaScript programming. Throughout the course,\n              students will learn how to:\n            <\/p>\n            <ul>\n              <li>Manipulate the Document Object Model (DOM).<\/li>\n              <li>Handle events.<\/li>\n              <li>Create interactive web applications.<\/li>\n            <\/ul>\n            <p>\n              By delving into hands-on coding exercises and real-world examples,\n              students will gain the skills and confidence needed to write\n              clean, efficient JavaScript code and bring their web development\n              projects to life.\n            <\/p>\n          <\/div>\n        <\/div>\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Creating Dynamic Interfaces with Javascript\n            <span class=\"course-hours\">20h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>\n              In this course, students will embark on a journey to master the\n              fundamentals of JavaScript programming, with more advanced\n              concepts. Throughout the course, students will learn how to :\n            <\/p>\n            <ul>\n              <li>Dynamically update content on web pages.<\/li>\n            <\/ul>\n            <p>\n              By delving into hands-on coding exercises and real-world examples,\n              students will gain the skills and confidence needed to write\n              clean, efficient JavaScript code and bring their web development\n              projects to the next level.\n            <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"teaching-unit\">\n        <div class=\"teaching-unit-title\">\n          Work Experience or Project and Academic Paper\n        <\/div>\n\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Work experience or Project + Report\n            <span class=\"course-hours\">20h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>\n              Students will have to write a report based on their professional\n              experience. This report is completed with sufficient research to\n              allow the student to show their acquisition of a number of skills\n              :\n            <\/p>\n            <ul>\n              <li>\n                Express a thesis statement or research question of a pertinent\n                professional subject and the choice and appropriate use of\n                related references in professional literature.\n              <\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n        <div class=\"course\">\n          <button class=\"course-toggle\">\n            Academic writing\n            <span class=\"course-hours\">24h<\/span>\n            <span class=\"chevron\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n          <\/button>\n          <div class=\"course-content\">\n            <p>\n              Students will have to write an academic paper. They will create :\n            <\/p>\n            <ul>\n              <li>A research project.<\/li>\n              <li>Formulate a research question.<\/li>\n              <li>Study the subject in-depth.<\/li>\n            <\/ul>\n            <p>\n              They will analyse the existing data on the topic, cite sources in\n              the text, and add value to the treatment of the topic.\n            <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <!-- .format-content -->\n    <\/div>\n  <\/div>\n\n  <script>\n    function smoothToggle(section, contentSelector) {\n      const content = section.querySelector(contentSelector);\n      const isOpen = section.classList.contains(\"open\");\n\n      if (isOpen) {\n        \/\/ Closing\n        const currentHeight = content.scrollHeight;\n        content.style.height = currentHeight + \"px\";\n\n        \/\/ Force reflow so transition triggers\n        void content.offsetHeight;\n\n        content.style.height = \"0\";\n 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});\n  <\/script>\n<\/div>\n\n\n\n<div style=\"height:56px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group mobile-nopadding\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-caa2d89a wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Why choose the intercultural web communication track?<\/h2>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\" style=\"border-style:none;border-width:0px;min-height:0px\">\n<div class=\"wp-block-columns wp-container-content-9cfa9a5a is-layout-flex wp-container-core-columns-is-layout-e0e4babd wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-c3461d57 wp-block-group-is-layout-flex\" style=\"border-radius:8px;border-top-color:var(--wp--preset--color--rouge);border-top-width:8px;border-right-color:#d7d7d7;border-right-width:1px;border-bottom-color:#d7d7d7;border-bottom-width:1px;border-left-color:#d7d7d7;border-left-width:1px;margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:var(--wp--preset--spacing--40)\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/mastercaweb.unistra.fr\/wp-content\/uploads\/2025\/05\/Info.svg\" alt=\"\" class=\"wp-image-22159\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"margin-bottom:0\">Global perspective<\/h3>\n\n\n\n<p style=\"padding-top:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">Gain insights and skills crucial for managing communication in a globalized world.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-c3461d57 wp-block-group-is-layout-flex\" style=\"border-radius:8px;border-top-color:var(--wp--preset--color--rouge);border-top-width:8px;border-right-color:#d7d7d7;border-right-width:1px;border-bottom-color:#d7d7d7;border-bottom-width:1px;border-left-color:#d7d7d7;border-left-width:1px;margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:var(--wp--preset--spacing--40)\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/mastercaweb.unistra.fr\/wp-content\/uploads\/2025\/05\/Info.svg\" alt=\"\" class=\"wp-image-22159\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"margin-bottom:0\">Versatile skill set<\/h3>\n\n\n\n<p style=\"padding-top:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">Equip yourself with skills applicable across multiple industries, from marketing to tech.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-c3461d57 wp-block-group-is-layout-flex\" style=\"border-radius:8px;border-top-color:var(--wp--preset--color--rouge);border-top-width:8px;border-right-color:#d7d7d7;border-right-width:1px;border-bottom-color:#d7d7d7;border-bottom-width:1px;border-left-color:#d7d7d7;border-left-width:1px;min-height:0px;margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:var(--wp--preset--spacing--40)\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/mastercaweb.unistra.fr\/wp-content\/uploads\/2025\/05\/Info.svg\" alt=\"\" class=\"wp-image-22159\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"margin-bottom:0\">Recognized degree<\/h3>\n\n\n\n<p style=\"padding-top:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">Earn a master&#8217;s degree from the University of Strasbourg, known for its excellence.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:51px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group mobile-nopadding\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-caa2d89a wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">How the program works?<\/h2>\n\n\n\n<p>The program combines live sessions and self-paced study. Live sessions (30%) focus on hands-on practice, demos, and discussion with instructors. Self-paced work (70%) includes assignments and project work that you can complete on your own schedule. All live sessions are recorded for your convenience.<\/p>\n\n\n\n<p>This structure ensures you can manage your studies alongside professional responsibilities:<\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\" style=\"min-height:0px\">\n<div class=\"wp-block-columns wp-container-content-9cfa9a5a is-layout-flex wp-container-core-columns-is-layout-e0e4babd wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-c3461d57 wp-block-group-is-layout-flex\" style=\"border-radius:8px;border-top-color:var(--wp--preset--color--rouge);border-top-width:8px;border-right-color:#d7d7d7;border-right-width:1px;border-bottom-color:#d7d7d7;border-bottom-width:1px;border-left-color:#d7d7d7;border-left-width:1px;margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:var(--wp--preset--spacing--40)\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/mastercaweb.unistra.fr\/wp-content\/uploads\/2025\/05\/Info.svg\" alt=\"\" class=\"wp-image-22159\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"margin-bottom:0\">Working professionals<\/h3>\n\n\n\n<p style=\"padding-top:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">Our flexible program is built for working professionals, allowing you to <strong>study at your own pace.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-c3461d57 wp-block-group-is-layout-flex\" style=\"border-radius:8px;border-top-color:var(--wp--preset--color--rouge);border-top-width:8px;border-right-color:#d7d7d7;border-right-width:1px;border-bottom-color:#d7d7d7;border-bottom-width:1px;border-left-color:#d7d7d7;border-left-width:1px;margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:var(--wp--preset--spacing--40)\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/mastercaweb.unistra.fr\/wp-content\/uploads\/2025\/05\/Info.svg\" alt=\"\" class=\"wp-image-22159\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"margin-bottom:0\">Career changers and returners<\/h3>\n\n\n\n<p style=\"padding-top:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">Whether coming from a background in design, tech, business, or another field, this program <strong>helps you transition into digital transformation.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-c3461d57 wp-block-group-is-layout-flex\" style=\"border-radius:8px;border-top-color:var(--wp--preset--color--rouge);border-top-width:8px;border-right-color:#d7d7d7;border-right-width:1px;border-bottom-color:#d7d7d7;border-bottom-width:1px;border-left-color:#d7d7d7;border-left-width:1px;min-height:0px;margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:var(--wp--preset--spacing--40)\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/mastercaweb.unistra.fr\/wp-content\/uploads\/2025\/05\/Info.svg\" alt=\"\" class=\"wp-image-22159\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"margin-bottom:0\">Communication and UX enthusiasts<\/h3>\n\n\n\n<p style=\"padding-top:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">The program focuses on real-world applications and best practices. Hands-on projects build <strong>a strong foundation for the AI era.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:51px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group mobile-nopadding\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-caa2d89a wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Career opportunities<\/h2>\n\n\n\n<p>Graduates of the Master&#8217;s in Multilingual Web Communication are equipped to pursue a variety of roles in:<\/p>\n\n\n\n<div class=\"wp-block-group mobile-grid is-layout-grid wp-container-core-group-is-layout-b757edec wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f866b6af wp-block-group-is-layout-flex\" style=\"border-radius:8px;border-top-color:var(--wp--preset--color--rouge);border-top-width:8px;border-right-color:#d7d7d7;border-right-width:1px;border-bottom-color:#d7d7d7;border-bottom-width:1px;border-left-color:#d7d7d7;border-left-width:1px;margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:var(--wp--preset--spacing--40)\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/mastercaweb.unistra.fr\/wp-content\/uploads\/2025\/05\/Info.svg\" alt=\"\" class=\"wp-image-22159\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"margin-bottom:0\">Intercultural digital communication<\/h3>\n\n\n\n<p style=\"padding-top:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">Work in international companies, NGOs, or public institutions managing multicultural web content and driving digital transformation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-c3461d57 wp-block-group-is-layout-flex\" style=\"border-radius:8px;border-top-color:var(--wp--preset--color--rouge);border-top-width:8px;border-right-color:#d7d7d7;border-right-width:1px;border-bottom-color:#d7d7d7;border-bottom-width:1px;border-left-color:#d7d7d7;border-left-width:1px;margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:var(--wp--preset--spacing--40)\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/mastercaweb.unistra.fr\/wp-content\/uploads\/2025\/05\/Info.svg\" alt=\"\" class=\"wp-image-22159\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"margin-bottom:0\">Digital marketing<\/h3>\n\n\n\n<p style=\"padding-top:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">Apply your skills in creating and optimizing content for global audiences.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-c3461d57 wp-block-group-is-layout-flex\" style=\"border-radius:8px;border-top-color:var(--wp--preset--color--rouge);border-top-width:8px;border-right-color:#d7d7d7;border-right-width:1px;border-bottom-color:#d7d7d7;border-bottom-width:1px;border-left-color:#d7d7d7;border-left-width:1px;min-height:0px;margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:var(--wp--preset--spacing--40)\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/mastercaweb.unistra.fr\/wp-content\/uploads\/2025\/05\/Info.svg\" alt=\"\" class=\"wp-image-22159\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"margin-bottom:0\">Content management<\/h3>\n\n\n\n<p style=\"padding-top:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">Lead projects for localized digital content, AI integration, and strategic insight management.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-c3461d57 wp-block-group-is-layout-flex\" style=\"border-radius:8px;border-top-color:var(--wp--preset--color--rouge);border-top-width:8px;border-right-color:#d7d7d7;border-right-width:1px;border-bottom-color:#d7d7d7;border-bottom-width:1px;border-left-color:#d7d7d7;border-left-width:1px;min-height:0px;margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:var(--wp--preset--spacing--40)\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/mastercaweb.unistra.fr\/wp-content\/uploads\/2025\/05\/Info.svg\" alt=\"\" class=\"wp-image-22159\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"margin-bottom:0\">Project and product leadership<\/h3>\n\n\n\n<p style=\"padding-top:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">Oversee product development and project lifecycles as a Project Manager or Product Owner.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group mobile-nopadding\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-caa2d89a wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Join our community!<\/h2>\n\n\n\n<p>The Master CAWEB&nbsp; is your route to mastering the intersection of technology and intercultural communication. Whether you are pivoting careers or upskilling, this program offers specialized pathways in Multicultural Communication and Digital Transformation or UX Design. Each track provides the strategic expertise and technical proficiency needed to lead projects and create impactful digital experiences.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"custom-wp-button\">\n    <a href=\"https:\/\/mastercaweb.unistra.fr\/en\/admissions-and-fees\/application-process\">Submit your application<\/a>\n<\/div>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-3cbf7c78\" class=\"wp-block-themeisle-blocks-advanced-columns alignwide has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-b8632960\" class=\"wp-block-themeisle-blocks-advanced-column has-dark-bg\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-96842b598f78cc1695d6ccd9e6e70efa\" style=\"color:#fefefe\">Have questions before getting started?<\/h2>\n\n\n\n<div class=\"wp-block-group\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-97829e9f wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center\">Our team is here to help you navigate the specializations, guide you through the application, and ensure the program aligns with your career goals. As part of the process, you&#8217;ll have a 1:1 conversation with our academic coordinators to get all your specific questions answered. Explore our FAQ page or reach out to us directly.<\/p>\n\n\n\n<div class=\"custom-secondary-wp-button\">\n    <a href=\"https:\/\/mastercaweb.unistra.fr\/en\/contact\/\">Contact us<\/a>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Master&#8217;s in Multilingual Web Communication Specialization in Web Technologies, and Localization Explore the dynamic world of intercultural communication for the [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-no-title.php","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-22661","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Master&#039;s in Web Communication \u2014 Specialization in Web Technologies, and Localization - Master CAWEB<\/title>\n<meta name=\"description\" content=\"Learn multilingual web communication, UX design, and localization with Master CAWEB. 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