{"id":13814,"date":"2021-03-12T18:00:10","date_gmt":"2021-03-12T17:00:10","guid":{"rendered":"https:\/\/mastercaweb.u-strasbg.fr\/?p=13814"},"modified":"2021-03-12T18:00:10","modified_gmt":"2021-03-12T17:00:10","slug":"what-is-evergreen-content-and-why-is-it-important-for-your-website","status":"publish","type":"post","link":"https:\/\/mastercaweb.unistra.fr\/en\/actualites\/un-categorized\/what-is-evergreen-content-and-why-is-it-important-for-your-website\/","title":{"rendered":"What is evergreen content and why is it important for your website?"},"content":{"rendered":"

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What is evergreen content and why is it important for your website?<\/span> <\/span><\/h1>\n

Do you want to know how to increase your blog\u2019s organic traffic in a <\/span>consistent and sustainable<\/b> way? The answer is <\/span>evergreen content.<\/b> While good content is vital to any website\u2019s SEO strategy, evergreen content is what can turn a good blog post into a great one.  In this article, we will explore what exactly evergreen content is, why it is important, and how you can start creating it. Doing so will help ensure that your blog has the <\/span>best and most effective content possible<\/b> for both your readers and your long term SEO strategy.<\/span> <\/span><\/p>\n

What is evergreen content?<\/span><\/h2>\n

The first question we need to answer is what evergreen content consists of. To do this, it is helpful to understand why the word \u2018evergreen\u2019 is used to describe it. The word evergreen actually comes from evergreen trees, which are known for keeping their green leaves through the seasons and are therefore seen as everlasting. Thus, evergreen content is <\/span>content that is timeless<\/b>, meaning that it stays <\/span>relevant past its publication date<\/b>. This, in theory, means that organic traffic towards this type of content never ends.<\/span> <\/span><\/p>\n

For example, traffic towards content about a presidential election or a sports match may be high while the events are happening, but this traffic will decrease significantly after they are over. Another example could be that if you had a fitness blog, articles about the newest fitness trend will most likely end up receiving less traffic in the long run compared to an article that lists the top 10 best weight loss exercises. The key is to choose <\/span>content that stands the test of time<\/b> and will <\/span>maintain a steady flow of traffic<\/b> as long as it exists.<\/span> <\/span><\/p>\n

Some common evergreen content topics include:<\/span><\/p>\n