{"id":13932,"date":"2021-04-29T09:00:13","date_gmt":"2021-04-29T07:00:13","guid":{"rendered":"https:\/\/mastercaweb.u-strasbg.fr\/?p=13932"},"modified":"2021-04-29T09:00:13","modified_gmt":"2021-04-29T07:00:13","slug":"5-ways-growth-hacker","status":"publish","type":"post","link":"https:\/\/mastercaweb.unistra.fr\/en\/actualites\/un-categorized\/5-ways-growth-hacker\/","title":{"rendered":"5 Ways in Which the CAWEB Master\u2019s Degree Creates Growth Hackers"},"content":{"rendered":"
\"growth

Are you interested in start-ups and passionate about the web? Maybe the job of growth hacker is the right job for you, and the CAWEB master\u2019s degree can prepare you to become one!<\/p><\/div>\n

What is growth hacking?<\/h2>\n

Growth hacking, invented by <\/span>Sean Ellis<\/span><\/a> in 2010, is a <\/span>combination of both cross-functional skills and a single methodology with one goal<\/b>: the growth of a company. In other words, the growth hacker must find opportunities, through various ways and at a low cost, to boost growth. <\/span><\/p>\n

To do this, growth hacking is based on the <\/span>AARRR framework<\/b>. This framework illustrates the 5 steps of growth hacking: <\/span><\/p>\n

– Acquisition<\/span><\/p>\n

– Activation<\/span><\/p>\n

– Retention<\/span><\/p>\n

– Referrals<\/span><\/p>\n

– Revenue<\/span><\/p>\n

What do growth hackers do?<\/h2>\n

A growth hacker works within three areas: <\/span>creative marketing, experimentation and data analysis, and automation and development<\/b>. Thus, the growth hacker must perform several tasks. The hacker must analyze web traffic and if necessary, improve search engine referencing. They will also have to attract new customers by improving, for example, the customer journey or by launching  advertising campaigns. Both community and content management can also be roles that they will need to take on. <\/span><\/p>\n

Therefore, the growth hacker must be interested in staying up-to-date on Information and Communication Technologies (ICT). Moreover, they must have experience in web development or in digital marketing. <\/span>The soft skills are as important as the hard skills<\/b>: rigorousness, curiosity, and organization are the buzzwords of this profession, and the CAWEB master\u2019s can help you attain these skills!<\/span><\/p>\n

5 ways the CAWEB master\u2019s equips you with the growth hacking mindset<\/h2>\n

– A versatile technical and creative master\u2019s degree<\/span><\/i><\/p>\n

The CAWEB master\u2019s aims to <\/span>train professionals in the web industry<\/b>. It trains students in web development, UX\/UI design, PAO, SEO, digital marketing, and content management. <\/span><\/p>\n

In other words, the student is taught to understand how a website and how social networks function, from their creation to their management. To do this, <\/span>courses on mastering tools<\/span><\/a>, software, and analysis methods are provided, and go hand in hand with growth hacking.<\/span><\/p>\n

– A project-based training… <\/span><\/i><\/p>\n

During the program, a <\/span>variety of hands-on projects<\/b> are carried out by students. During the first year, students are asked to concretely apply their theoretical knowledge by creating or redesigning a website for a real business. During the second year, the students have the opportunity, in parallel with the work-study program, to develop and apply a communication strategy for the CAWEB and <\/span>TCLoc Master<\/span><\/a>\u2019s websites. <\/span><\/p>\n

This project-based pedagogy encourages students to <\/span>be proactive in their training<\/b>. It also trains them to work together, and more importantly, for professional life.<\/span><\/p>\n

– …which requires flexibility and teaches you to be a self-starter<\/span><\/i><\/p>\n

Through <\/span>project-based pedagogy,<\/b> students develop a certain aptitude for <\/span>flexibility and self-motivation<\/b>. Two skills that are particularly important if you want to become a growth hacker!<\/span><\/p>\n

In the second year, the combination of student\u2019s apprenticeships and their courses require them to efficiently organize their own time. Moreover, the variety of the course material allows students to have a global view of web-based projects. It also leads them to train independently in the fields that they feel passionate about, or more precisely to their own <\/span>professional objectives.<\/b> <\/span><\/p>\n

– Courses given by experts in their field<\/span><\/i><\/p>\n

One of the strong points of this program is the <\/span>expertise of the <\/b>lecturers<\/b><\/a>. Indeed, instructors who work alongside their courses are in direct contact with the realities of the profession. Thus, the students also have direct contact with the job market and are then prepared to easily integrate into it. <\/span><\/p>\n

– Free training available through distance-learning! <\/span><\/i><\/p>\n

Finally, even if most growth hackers come from business schools or even engineering schools, these programs cost a significant amount of money in tuition. The CAWEB master’s degree, on the other hand, remains <\/span>affordable; <\/b>the registration fees at the University of Strasbourg are the only fees you are required to pay. <\/span><\/p>\n

Moreover, the <\/span>second year<\/span><\/a> can be done through <\/span>distance learning<\/b>. This can be a great opportunity for people who are already working professionals. The program adapts to its students, like a growth hacker who adapts to the market and the target audience!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

What is growth hacking? Growth hacking, invented by Sean Ellis in 2010, is a combination of both cross-functional skills and […]<\/p>\n","protected":false},"author":1,"featured_media":13933,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-13932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nWhat is growth hacking ? - Master CAWEB<\/title>\n<meta name=\"description\" content=\"Are you interested in start-ups and the web? 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