{"id":13972,"date":"2021-05-06T09:00:20","date_gmt":"2021-05-06T07:00:20","guid":{"rendered":"https:\/\/mastercaweb.u-strasbg.fr\/?p=13972"},"modified":"2021-05-06T09:00:20","modified_gmt":"2021-05-06T07:00:20","slug":"create-a-storytelling","status":"publish","type":"post","link":"https:\/\/mastercaweb.unistra.fr\/en\/actualites\/un-categorized\/create-a-storytelling\/","title":{"rendered":"5 Secrets to Create a Stunning Storytelling"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13973 size-large\" src=\"https:\/\/mastercaweb.u-strasbg.fr\/wp-content\/uploads\/2021\/05\/storytelling-4203628_1920-4-1-1024x576.jpg\" alt=\"storytelling\" width=\"640\" height=\"360\"><\/p>\n<p><span style=\"font-weight: 400;\">Many tales begin with \u201cOnce upon a time\u2026\u201d and usually end with \u201c\u2026They lived happily ever after\u201d. <\/span><b>Storytelling<\/b><span style=\"font-weight: 400;\"> is also a form of <\/span><b>narration<\/b><span style=\"font-weight: 400;\">, where a hero goes on a journey to fight a villain, with different kinds of help he will be able to face challenges until the final confrontation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This art of narration is an uncontested lever of <\/span><b>communication<\/b><span style=\"font-weight: 400;\">, allowing you to create a particular link with your audience. It is not an easy exercise to do, so let me share some secret tips with you.<\/span><\/p>\n<h2>1st secret: Define a goal<\/h2>\n<p><span style=\"font-weight: 400;\">Why do you want to do storytelling? To answer you must first ask yourself about the objective of your story. Indeed, this <\/span><b>narrative<\/b><span style=\"font-weight: 400;\"> can very well represent commercial or marketing objectives, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase spontaneous brand awareness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce the loss of loyal customers during a win-back operation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To gain subscribers to the company\u2019s social networks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boosting sales.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Beyond any kind of message, one rule to remember is that the message should be in one sentence. Work on yours, clarify it, and correctly identify your concept so that you can present it in one sentence. The more succinctly your message is explained, the easier it is to convey to the audience.<\/span><\/p>\n<h2>2nd secret: Define your audience<\/h2>\n<p><span style=\"font-weight: 400;\">Before you can even tell a story, you need to know the characteristics of your <\/span><b>target audience<\/b><span style=\"font-weight: 400;\"> in order to know exactly how to address them. To do this, you can rely on complete <\/span><a href=\"https:\/\/mastercaweb.u-strasbg.fr\/2021\/04\/what-is-targeting-and-how-does-it-work?lang=en\"><span style=\"font-weight: 400;\">personas<\/span><\/a><span style=\"font-weight: 400;\">, putting your audience in context.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>persona<\/b><span style=\"font-weight: 400;\"> is, in essence, fictional. It is a contextualization based on the interpretation of the company\u2019s segmentation criteria. A persona allows you to give a name, a face, and an identity to a group of individuals. To build it, many elements exist:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014The socio-professional category and the possible profession.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014The age group and gender.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014The geographical and family situations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014The ambitions based on the needs that the commercial offer meets.<\/span><\/p>\n<h2>3rd secret: Respect narrative scheme<\/h2>\n<p><span style=\"font-weight: 400;\">To achieve this objective, there are several models available to the storyteller, such as the actantial model and the classic narrative scheme. The latter consists in proposing a story where the chronology of events is the main structure:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Initial situation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Disruptive elements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The twists and turns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The denouement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The final situation.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, this diagram has a major weakness: it does not consider the actors, their relationships, and the influence they have on each other. This is where the <\/span><a href=\"https:\/\/compendium.kosawese.net\/term\/actantial-model-greimas\/\"><span style=\"font-weight: 400;\">actantial model<\/span><\/a><span style=\"font-weight: 400;\"> comes in, based on:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014The hero or subject<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014The quest<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014The object of the quest<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014The adjuvant, a force helping the hero to accomplish his quest<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014The opponent, a force preventing the subject from reaching his goal<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014The sender, attributing the quest to the hero<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014The receiver, actor to whom the accomplishment of the quest will benefit<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13954 size-medium\" title=\"actantial model\" src=\"https:\/\/mastercaweb.u-strasbg.fr\/wp-content\/uploads\/2021\/05\/Sans-titre-1-1-300x148.png\" alt=\"actantial model\" width=\"300\" height=\"148\"><\/p>\n<p><span style=\"font-weight: 400;\">The subject therefore gains in depth and clarity here, since the actors of the story can be people as well as ideas, feelings, or events. The symbolism is stronger here, while maintaining a consideration of the chronology of the story with the quest and its object.<\/span><\/p>\n<h2>4th secret: Credible<\/h2>\n<p><span style=\"font-weight: 400;\">The storytelling must be coherent with the positioning of your product, its added value. Thus, the tone and style of the <\/span><b>editorial line<\/b><span style=\"font-weight: 400;\"> are essential. And it is not a question of deviating from the editorial line that you have set. The style can be around humor, ecology, futuristic, traditional, etc.<\/span><\/p>\n<h2>5th secret: create emotion<\/h2>\n<p><span style=\"font-weight: 400;\">A story takes you to another universe. You feel like you\u2019re living it when you watch or listen to it, so put emotion, emotion, and nothing but emotion into your stories!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter what story you want to tell, always remember to educate your readers. Bringing the reader\/viewer into your sphere will allow you to create a strong temporary bond and peak their curiosity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think also about your gestures, tone and rhythm; you need to captivate the audience for a maximum impact.&nbsp;<\/span><span style=\"font-weight: 400;\">Now that you know all the secrets to create the perfect storytelling, don\u2019t hesitate to share your creation with us!<\/span><\/p>\n<details>\n<summary style=\"text-align: center; margin: 2em 0; cursor: pointer;\">Sources <b> (cliquez<br \/>\nici !)<\/b><\/summary>\n<p>-https:\/\/marketinginsidergroup.com\/strategy\/brand-storytelling-defined\/<br \/>\n-https:\/\/www.askattest.com\/blog\/marketing\/12-top-storytelling-marketing-examples<\/p>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>Many tales begin with \u201cOnce upon a time\u2026\u201d and usually end with \u201c\u2026They lived happily ever after\u201d. Storytelling is also [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13954,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-13972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Secrets to Create a Stunning Storytelling - Master CAWEB<\/title>\n<meta name=\"description\" content=\"Why do you want to do storytelling? To answer you must first ask yourself about the objective of your story. 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