{"id":20844,"date":"2024-06-12T20:52:33","date_gmt":"2024-06-12T20:52:33","guid":{"rendered":"https:\/\/mastercaweb.unistra.fr\/?p=20844"},"modified":"2024-06-12T20:52:35","modified_gmt":"2024-06-12T20:52:35","slug":"snack-content","status":"publish","type":"post","link":"https:\/\/mastercaweb.unistra.fr\/en\/actualites\/digital-marketing-en\/snack-content\/","title":{"rendered":"Snack content: how to make a difference on social networks?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1368\" height=\"768\" src=\"https:\/\/mastercaweb.unistra.fr\/wp-content\/uploads\/2024\/06\/snack-content-blog.png\" alt=\"snack content\" class=\"wp-image-20845\" srcset=\"https:\/\/mastercaweb.unistra.fr\/wp-content\/uploads\/2024\/06\/snack-content-blog.png 1368w, https:\/\/mastercaweb.unistra.fr\/wp-content\/uploads\/2024\/06\/snack-content-blog-700x393.png 700w, https:\/\/mastercaweb.unistra.fr\/wp-content\/uploads\/2024\/06\/snack-content-blog-1024x575.png 1024w, https:\/\/mastercaweb.unistra.fr\/wp-content\/uploads\/2024\/06\/snack-content-blog-300x169.png 300w, https:\/\/mastercaweb.unistra.fr\/wp-content\/uploads\/2024\/06\/snack-content-blog-768x431.png 768w\" sizes=\"auto, (max-width: 1368px) 100vw, 1368px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">8 seconds is the average attention span of an Internet user. In an age when we&#8217;re swamped with information, <strong>snack content<\/strong> is the solution for many companies and organisations looking to grab attention quickly and create engagement. But what does snack content really mean, what&#8217;s the point and how do you create relevant content? In this article, I&#8217;ll tell you everything you need to know about snack content to integrate it properly into your <strong>marketing strategy<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is snack content?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Snacking content is short, brief content that can be<strong> consumed quickly<\/strong>. It can take several forms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>text: a tweet or short post<\/li>\n\n\n\n<li>image: a photo, a GIF, a carousel<\/li>\n\n\n\n<li>video: short content (5 minutes maximum), stop motion, motion design, etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This content is primarily intended for <strong>social networks<\/strong> and mobile use, in order to capture the user&#8217;s attention, <strong>create engagement<\/strong> and increase the visibility of the brand or company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In comparison, long-form content will be used to feed a website or blog with the aim of ranking on search engines and generating traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The power of snack content is not insignificant: with the advent of mobile phones and smartphones, we are more inclined to read a short article or watch a video on TikTok than to read a long article on a blog.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why use snack content in marketing?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every day, thousands of pieces of content are published on social networks, and it quickly becomes impossible to keep up and consume everything that is sent our way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Internet users, we prefer content that is <strong>quick and easy to consume without sustained attention<\/strong>, that can respond directly to our needs or that solves a problem we&#8217;ve encountered.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To stand out from its competitors, a brand needs to produce short, punchy content that will <strong>stick in the mind of the consumer<\/strong>, who may well share it. It&#8217;s in a brand&#8217;s best interests to produce snack content to raise its profile and visibility, and generate engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>If you&#8217;re interested in digital marketing, <\/em><a href=\"https:\/\/mastercaweb.u-strasbg.fr\/decouvrir-le-master\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>find out more about the Master CAWEB<\/em><\/a><em>, a state diploma specialising in multilingual web communication. As well as improving your marketing skills, you&#8217;ll develop linguistic and technical skills, as well as immersing yourself in a professional environment with a second year of work-linked training, which is the strength of our course!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How do you create relevant snack content?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A good snacking content strategy consists of creating engaging, relevant content with high viral potential. Here are a few tips on how to create quality snack content:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Adapt your content to the target platform<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Each platform <strong>has its own codes and consumption patterns<\/strong>. By analysing your target audience, determine which platforms they prefer and post on them. For example, you can post short videos on Instagram, Snapchat, TikTok (and on YouTube with YouTube Shorts); short articles on LinkedIn or Facebook, GIFs and memes on Twitter&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Create diversified content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For a successful snack content strategy, it is essential to v<strong>ary the type of format <\/strong>so as <strong>not to bore your audience<\/strong>: video, Tweets, infographics, memes, etc. The possibilities are numerous. Don&#8217;t forget to <strong>include your longer content<\/strong> (articles, videos) in the form of snack content to attract web users and redirect them to the longer content. To find out more about <a href=\"https:\/\/mastercaweb.u-strasbg.fr\/actualites\/marketing-digital\/meme-et-marketing-avantages-et-inconvenients\/\" target=\"_blank\" rel=\"noreferrer noopener\">memes and marketing<\/a>, we also have an article on the subject!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Relying on current events<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The snacking content strategy is closely linked to that of <strong>newsjacking<\/strong>, which consists of distributing a message linked to current events in order to attract attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like everyone else, your target audience cares about current affairs. When a story hits the headlines, try to find something in common with your company and twist the story to link the two and make it part of your communication strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Provoking positive emotions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Emotion is a key element in a communication strategy: we remember something better and are more likely to react to it when it <strong>provokes an emotion<\/strong>. So create content that is surprising, funny and unexpected. But focus your strategy on <strong>positive emotions<\/strong>, which will contribute to an optimistic perception of your brand!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Encourage action<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The aim of a snack content strategy is to encourage web users to take action. If possible, think about <strong>including CTAs<\/strong> (Call To Action) in your content: a link to your website, to your latest article or video, etc. However, make sure that the content is appropriate and doesn&#8217;t seem too excessive in the context.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Create original, high-quality content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Snack content is designed to <strong>make a lasting impression<\/strong>, so don&#8217;t try to take inspiration from your competitors! Similarly, for successful publications, rely on well-crafted visuals, punchy text and quality photos&#8230; Because content that&#8217;s consumed quickly doesn&#8217;t mean content that&#8217;s rushed!<br>And there you have it, you now have the main elements for launching a snack content strategy! It&#8217;s an excellent way of standing out from your competitors and raising brand awareness, all the while using humour and originality. If you&#8217;re interested in content on TikTok, the mainstay of snack content, take a look at our article on <a href=\"https:\/\/mastercaweb.u-strasbg.fr\/actualites\/marketing-digital\/tiktok-loutil-novateur-pour-promouvoir-votre-entreprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">this innovative tool for promoting your business!<\/a><\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">Article written by <strong><a href=\"https:\/\/www.linkedin.com\/in\/lena-camillone\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lena Camillone<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>8 seconds is the average attention span of an Internet user. In an age when we&#8217;re swamped with information, snack [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20845,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-20844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snack content: how to make a difference on social networks?<\/title>\n<meta name=\"description\" content=\"Snack content: how can you make a difference on social networks? 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