Master’s in Multilingual Web Communication

Master the foundational programming languages of the web to structure and style professional applications.

• Provide foundational knowledge and skills in web development.
• Structure web content effectively using HTML.
• Apply stylistic enhancements through CSS.

Focus on website management with WordPress and strategic content handling.

• Learn CMS architecture, features, and types.
• Create and update professional pages and blog posts.
• Customize themes and graphical interfaces.

Master the technical integration of dynamic data streams within web mark-up languages to create adaptive user experiences.

An introductory journey into logical programming and data handling using one of the world’s most versatile languages.

Master the technical foundations of Usability and UX beyond aesthetic design.

• Foundations of UX: Impact on product success.
• Problem Framing: Utilizing Design Thinking methodologies.
• Iteration: Refining prototypes via user feedback.

Develop the skills to optimize spaces, products, and interfaces for human effort and universal inclusion.

• Ergonomic Space & Product Optimization
• Interface Effort Reduction
• Universal Design Implementation
• Accessibility Strategy & Impact

The Introduction to Search Engine Optimization (SEO) course covers the basic concepts of web optimization content and digital marketing.

• Learn the principles of search engine optimization.
• Understand on-page and off-page SEO techniques.
• Know the tools and technologies used to track and measure SEO effectiveness.
• Learn how to write optimized web content for search engines.
• Know the digital marketing channels such as content marketing and social media.
• Understand the key metrics of digital marketing.

Hands-on building, managing, and optimizing institutional websites and social media campaigns.

• Learn the process of building, managing, and optimizing institutional websites.
• Understand the risks and strategic alternatives of social media.
• Learn how to create and manage advertising campaigns.

Master methodologies for grasping user behaviors, needs, and motivations.

• Acquire theoretical knowledge necessary for effective user research.
• Apply practical skills in conducting user research methods.
• Master both qualitative and quantitative research methodologies.
• Analyze research findings with critical thinking skills.

Master project management, from defining objectives to leading cross-functional teams and mitigating risks.

Developing the leadership mindset to navigate and drive innovation in the digital landscape.

• Aligning technological potential with high-level goals.
• Navigating the evolution of digital work environments.
• Encouraging growth and exploration in a digital context.

High-level overview of how cultural backgrounds influence communication and collaboration.

• Exploring the differences between direct and indirect communication styles.
• Understanding how societal values shape human interaction.

• Learn the basics of achieving a consistent web writing style through plain language, voice and tone.
• Analyse audiences and define writing purposes.
• Standardize the way information is presented, using common words and structures to engage the audience.

Master the role of language content across global borders and diverse cultures.

Foreign language choice: German, Spanish, English, FLE, or Japanese.

Master the power of engaging content within the multi-channel digital landscape.

Explore the intersection of digital communication and strategic marketing for institutional websites.

• Craft compelling messaging and optimize user experience.
• Implement data-driven strategies.

Master Figma and AI-assisted workflows to accelerate the UX design process.

• Build design systems and prototypes.
• Leverage AI tools for layout and asset generation.

Focus on visual language, grid systems, typography, and color palettes.

Maximize the usability and performance of mobile applications and websites.

Foreign language choice: German, Spanish, English, FLE, or Japanese.

Effectively communicate design value and persuade stakeholders.

• Narrative Strategy: Connection to business goals.
• Visual Impact: Clarity of complex ideas.
• Professional Presence: Delivery techniques.

Master fundamental storytelling structures to enhance user engagement and clarity.

Lead organizational change and align digital initiatives with business goals for sustainable transformation.

Analyze workflows, identify bottlenecks, and leverage analytics to make informed, impactful decisions.

Students demonstrate their mastery of the curriculum through the documentation of significant professional work or the creation of a major Capstone project.

• Professional Experience: An analytical report on a job, freelance mission, or project role held during the curriculum.
• Capstone Project: A self-directed, end-to-end deliverable (e.g., a complete web app, a UX Design project, or a marketing strategy).
• Critical Reflection: Connecting academic learning to real-world professional problem-solving.
• Project Presentation: A video pitch of the methodology, technical choices, and final outcomes.

Students will have to write an academic paper. They will create :

• A research project.
• Formulate a research question.
• Study the subject in-depth.

They will analyze the existing data on the topic, cite sources in the text, and add value to the treatment of the topic.