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CAWEB Master’s Adds New Intercultural Communication Course

Starting in 2021, the CAWEB master’s will have a new course called Intercultural Communication. We are honored to have the […]
The Transcreator, a Key Asset to Your International Marketing Campaign

A company looking to grow its reputation will need to try to expand internationally in order to reach more people. […]
Twitch: The New Goldmine of Digital Marketing

Twitch is a video live streaming platform launched in June 2011 and acquired by Amazon in 2014. Initially focused mainly […]
5 Ways to Create the Perfect Color Palette for Your Website

In addition to the interface of your website, the color palette you use is one of the first things a […]
5 Secrets to Create a Stunning Storytelling

Many tales begin with “Once upon a time…” and usually end with “…They lived happily ever after”. Storytelling is also […]
5 Ways in Which the CAWEB Master’s Degree Creates Growth Hackers

What is growth hacking? Growth hacking, invented by Sean Ellis in 2010, is a combination of both cross-functional skills and […]
5 Best Keyword Research Tools for SEO

Keyword research is a key step in SEO as it allows you to find, analyze and use the best words […]
What is Targeting and How Does it Work?

Targeting is one of many digital marketing techniques that allow you to select a target audience based on certain criteria […]