Motion Design Definition and Advantages

Videos play an important role in the communication strategy of brands. It has become an essential tool used in promoting a company and what it offers. According to this article featured in Forbes titled “In 2022, Video Is Where We All Need To Be”, it will therefore be increasingly difficult to produce original and impactful content.  For this reason, we can ask ourselves how to create a video that will stand out while clearly conveying the characteristics of a motion design video.
But first, what is motion design?

What is motion design?

Motion design is defined as a technique that aims to animate elements, such as illustrations, aimed at creating an animated video. It firstly appeared in the 40s and 50s and is defined as the art of putting images in motion. You have probably seen a lot of commercials created using this art. This definition of motion design is quite broad and encompasses many techniques. It can be in 2D or 3D.  Everything will depend on the graphic aspect and the result you want to portray. The motion design can be done with specialized software programs such as Photoshop, Illustrator, or Gimp (free) to create the visuals that will then be animated on After Effect, Adobe Animate or Cinema 4D.

What are the advantages of motion design?

The first advantage of motion design is that it allows you to convey a complex idea very easily, as certain information can be quite difficult to convey. This can be the case in specific or technical fields. With motion design, it is easier to popularize the ideas that we want to deliver. Let’s take the example of this video created by the students of the Caweb master’s program, which clearly describes the distance learning course offered by the program.

It allows you to design videos that would have been too expensive to realize with actors and all the equipment needed. Indeed, in designing a video in motion design, you will need a portable laptop, a working software and a lot of creativity. If you would like to join our master’s program, our graphic design professors are here to develop this creativity.

In competitive industries, it is essential to differentiate yourself from your competitors. A video is an ideal element for this, and motion design even more so. You can customize the video as much as you want, while easily adding your brand identity with the color code, logo, and visual codes specific to your company.

Motion design is an unstoppable technique used to attract the attention of your audience. The dynamism that it offers is appealing to the eye. We can take the example of the banking sector: many companies use this type of video to attract the attention of customers and to facilitate the transmission of the message. This can be well illustrated with this Bank Illustration motion design video.

A video in the global sense offers another way of referencing. The best referenced videos appear at the top of the SERP (Search Engine Result Page). It is therefore interesting to engage in a video to be displayed in the first results. In addition, web pages with videos are better referenced. Apart from traditional search engines, YouTube is the second-largest search engine behind Google. It is therefore also very appealing to be well referenced on the platform. Learn more about SEO

Motion design content will stand the test of time. Illustrations and animations are more durable than video shots that can be dated after a few years. Cameras and screens are constantly evolving, so a video shot today can become obsolete quite quickly.

Now that you know all the advantages of motion design, there’s nothing stopping you from getting started! Let your creativity run wild!