Master’s in
Web Communication, Accessibility and UX Design

In this course you will learn the two main programming languages that are widely used to develop websites and web applications: HTML and CSS.

• Provide students with foundational knowledge and skills in web development.
• Equip students with the ability to effectively structure web content using HTML and apply stylistic enhancements through CSS.

The course of web content management focuses on the basic concepts of website management with WordPress and content management for the web in general.

• Learn the basic concepts of Content Management Systems, including the architecture, features and types of CMS available.
• Learn how to manage content with a CMS, including creating and updating pages and blog posts.
• Learn how to customize the appearance and manage menus and widgets with a CMS.
• Know how to customize a theme and create a front-end graphical interface (HTML/CSS/JS).
• Learn how to identify the appropriate content management tools for your website project.

• Define and understand the foundations of UX Design.
• Acknowledge its impact on product success.
• Understand the difference between UX and usability, and how they complement each other.
• Develop the ability to frame problems to uncover innovative design solutions.
• Use the Design Thinking methodology to develop innovative solutions.
• Leverage user feedback in an iterative design process, while serving business goals.
• Learn how to set usability goals and measure it effectively.
• Assess and improve existing designs based on usability principles.
• Learn the importance of collaboration within multidisciplinary teams and how UX fits into the product development process.
• Become confident to present and justify design decisions based on user research and usability principles.

The Introduction to Search Engine Optimization (SEO) course covers the basic concepts of web optimization content and digital marketing.

• Learn the principles of search engine optimization, including keyword selection and creating quality content.
• Understand on-page and off-page SEO techniques and their impact on page ranking in search results.
• Know the tools and technologies used to track and measure SEO effectiveness, such as Google Panda and keyword tracking tools.
• Learn how to write optimized web content for search engines.
• Know the digital marketing channels such as content marketing, social media, email marketing and paid marketing.
• Understand the fundamentals of digital marketing including issues, techniques and tools used to achieve marketing goals.
• Understand the key metrics of digital marketing (conversion rate, cost per click, open rate, bounce rate, etc.) and know how to analyse them to measure campaign effectiveness.

• Learn the process of building, managing, optimizing and developing a proper institutional website.
• Understand the risks, benefits and strategic alternatives of social media applications.
• Learn how to create and manage online advertising campaigns on platforms like Google Ads or Facebook Ads.
• Learn about trends and new technologies in digital marketing.

• Understand methodologies and practices essential for grasping user behaviors, needs, and motivations in product and service design.
• Acquire theoretical knowledge necessary for effective user research.
• Apply practical skills in conducting user research methods.
• Master both qualitative and quantitative research methodologies.
• Implement research methods in real-world scenarios through hands-on projects.
• Analyze research findings with critical thinking skills.
• Integrate user research insights into product design and development processes.
• Collaborate effectively, promoting a multidisciplinary approach to problem-solving.
• Embrace and apply user-centered design principles deeply.

• Learn how to use Figma: create user interfaces and prototypes using Figma.
• Prepare documents for printing, including PDF export and color management.
• Create interactive digital materials such as online brochures and presentations.

• Learn the tools to identify content types that will resonate with the target audience while prioritizing campaign goals and budgets.
• Know the benefits of a good visual strategy.
• Create a visual identity with a strategy that sets you apart from the competition.
• Define your project and target audience by developing tone, color palette, and photographic style for a brand.

• Learn the basics of achieving a consistent web writing style through plain language, voice and tone.
• Analyse audiences and define writing purposes.
• Standardize the way information is presented, using common words and structures to engage the audience.

• Gain basic training in computer-aided translation (CAT) and machine translation (MT).
• Understand concepts and tools available for enhancing translation productivity.
• Apply computer tools in translation workflows and understand their roles.

• Improve listening comprehension via podcasts, videos, and lectures.
• Present topics fluently and develop public speaking skills in English.
• Understand various English accents for broader communication.
• Engage in English-speaking activities, including Q&A and discussion.

• Use oral comprehension techniques and understand basic grammar and vocabulary.
• Engage in public speaking and conversation in the selected language.
• Participate in conversations and debates on current topics.
• Learn cultural and linguistic characteristics, including intercultural communication challenges.

• Understand the importance and impact of professionally written content.
• Organize speech according to objectives and context.
• Prepare and deliver public speeches effectively.
• Develop a writer’s toolkit for editorial structuring, word choice, and style.
• Gain practical writing, editing, and data visualization skills for business communication.

• Understand translation, internationalisation, and localisation.
• Master the steps of the localisation process.
• Create an effective international content strategy and localisation briefs.
• Understand the UX Writer’s role in localisation.
• Identify challenges and evaluate partners in the localisation process.

In today’s digital landscape, content reigns supreme, serving as the cornerstone of effective marketing campaigns. During this course, your creativity will meet the strategy to unlock the power of engaging and influential content.
This course offers valuable insights and practical techniques to elevate your content marketing game. You will dive into :

• The fundamentals of crafting compelling content that resonates with your audience.
• Driving traffic.
• Boosting conversions.

In this course, you will explore the dynamic intersection of digital communication and strategic marketing within the context of institutional websites. In today’s interconnected world, an institution’s online presence plays a pivotal role in shaping its reputation, engaging stakeholders, and achieving organizational goals. This course is designed to equip you with the essential skills and knowledge to effectively leverage institutional websites as powerful communication and marketing tools.
You will learn :

• How to craft compelling messaging to optimizing user experience.
• How to implement data-driven strategies.
• Dive into the key principles and best practices necessary to enhance your institution’s online presence and drive meaningful results.

This course provides a structured approach to mastering the art and science of project management. From defining project objectives to leading cross-functional teams and mitigating risks, we’ll explore the fundamental principles and practical techniques that are essential for overseeing projects of any scale or complexity.

• The fundamentals of crafting compelling content that resonates with your audience.
• Driving traffic.
• Boosting conversions.

This course is designed to provide you with the knowledge and skills to optimize :

• Spaces.
• Products.
• Interfaces for ergonomic effort.
• Accessibility.

From understanding ergonomic principles to implementing universal design concepts, we’ll explore how to create environments that promote well-being and enhance usability for all individuals. This course offers valuable insights and practical strategies to help you make a positive impact.From understanding ergonomic principles to implementing universal design concepts, we’ll explore how to create environments that promote well-being and enhance usability for all individuals. This course offers valuable insights and practical strategies to help you make a positive impact.

This course is designed to equip you with the knowledge and skills to enhance the usability and performance of your mobile applications and websites. From responsive design principles to mobile-specific user interface considerations, we’ll explore strategies to create intuitive and engaging experiences for mobile users.

In this course, you will learn how to :

• Hone your language skills.
• Refine your written and verbal communication.
• Enhance your overall professional presence.

From mastering grammar and vocabulary to crafting persuasive emails and delivering impactful presentations, we’ll cover the essential elements of effective communication in English.

In an increasingly interconnected world, the ability to navigate and bridge cultural differences is essential for success in diverse professional and personal settings. Throughout this course, students will embark on a journey of understanding and learn how to recognize, respect, and effectively communicate across cultural boundaries.
You will learn :

• How to explore cultural values and norms to developing intercultural sensitivity.
• To adapt to communication styles.
• Gain practical insights and strategies to foster meaningful connections in multicultural environments.

The course in foreign language focuses on building an effective communication through one of the following language you will choose :

• German.
• Spanish.
• FLE (Français Langue Étrangère).
• Japanese.

This course is designed to equip students with the knowledge and skills to design intuitive interfaces, anticipate user needs, and strategically plan UX journeys that delight and engage audiences. Throughout the course, students will dive into :

• The principles of interaction design.
• Usability testing methodologies.
• UX strategy development.

By mastering these concepts and techniques, students will learn how to create products and services that not only meet user expectations but also drive business goals.

Throughout this course, students will embark on a hands-on journey to master the art of wireframing and prototyping, from sketching initial concepts to creating interactive prototypes. By diving into industry-standard tools and best practices, students will learn how to :

• Translate abstract ideas into tangible designs.
• Iterate efficiently.
• Gather valuable feedback from stakeholders and users.

Students will have to write a report based on their professional experience. This report is completed with sufficient research to allow the student to show their acquisition of a number of skills :

• Express a thesis statement or research question of a pertinent professional subject and the choice and appropriate use of related references in professional literature.

Students will have to write an academic paper. They will create :

• A research project.
• Formulate a research question.
• Study the subject in-depth.

They will analyze the existing data on the topic, cite sources in the text, and add value to the treatment of the topic.