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Translating in times of Covid – How to benefit from social distancing

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There is one word that triggers various emotions in all of us, and that we get quite tired of hearing: Covid 19. For the past two years, our lives have been turned upside down and a few words have become the norm : pandemic, lockdown, protective masks, quarantine, social distancing…
Translating Humor: Is It a Matter of Localization?

Making jokes and satire have been around since a long time ago. And this, in itself, is a wonderful thing that human beings, in all societies, have always tended to find something to tell each other with the purpose of joy and laughter. Jokes sometimes have universal contents, like sex jokes, for example.
The importance of cultural customs during a business meeting

When organizing a meeting with international businesspersons, the vast majority of managers focus on more work-related matters, such as creating […]
CAWEB Master’s Adds New Intercultural Communication Course

Starting in 2021, the CAWEB master’s will have a new course called Intercultural Communication. We are honored to have the […]
The Transcreator, a Key Asset to Your International Marketing Campaign

A company looking to grow its reputation will need to try to expand internationally in order to reach more people. […]
Twitch: The New Goldmine of Digital Marketing

Twitch is a video live streaming platform launched in June 2011 and acquired by Amazon in 2014. Initially focused mainly […]
5 Ways to Create the Perfect Color Palette for Your Website

In addition to the interface of your website, the color palette you use is one of the first things a […]
5 Secrets to Create a Stunning Storytelling

Many tales begin with “Once upon a time…” and usually end with “…They lived happily ever after”. Storytelling is also […]