Pavel Zemliansky

Academic Writing

Pavel Zemliansky is a specialist in academic and professional writing with over 20 years of experience. He earned his PhD in rhetoric and composition from Florida State University in the USA and has, since then, taught, conducted research, and led academic programs at several universities in the USA and in Norway. His research interests include writing in the disciplines, instructional design of online writing courses, and intercultural professional communication. His publications have won national awards in the US, and he is a distinguished fellow of the Association for Writing Across the Curriculum.

David Standley

Visual Communication

David Standley is a UK-based Creative and Content director with over 25 years of experience leading creative design and copy teams. Educated in design at St. Martins School of Art in London, David began his career as a graphic designer. He also founded, edited, and designed a bilingual cultural publication and, as editor, produced 52 supplements for the Spanish national newspaper "Diario 16".

His academic experience ranges from course leader and tutor at the IED Istituto Europeo di Design in Madrid to permanent lecturer in advertising, branding, and visual communication strategy at various state and private universities in Madrid. Currently, he is Head of Creative and Content at Alpha CRC.

Marie-Aude Sourd-Ramos

Usability and UX Design

Freelance UX/CX Researcher and former CAWEB student. When she is not tutoring CAWEB/TCLoc students, Marie-Aude helps UX professionals and career switchers develop their career paths within the UX industry. Her background in linguistics and Market Research helps her drive strategic business decisions with data and research insights.

French by birth, expat by choice, she spent 19 years in Germany and Switzerland before making Spanish Catalunya her home. She nourishes a passion for traveling and exploring different cultures. As a tutor and mentor, she focuses on identifying unique skills and encourages her students to thrive and carve their own career strategies, just like she did, driven by passion and curiosity. 

Léo Ribas

Usability and UX Design

Léo Ribas is a UX (User Experience) researcher based in Berlin. He works for the Plunet company, which provides software for translation project management. He holds a bachelor's degree in biology-ecology and a master's degree in cognitive sciences from the University of Bordeaux (France), and took part in a bootcamp to become a UX/UI designer (Ironhack At his company, he works closely with design teams and product owners. His main task is to analyze the problems encountered by these teams, and to provide solutions based on the data generated by user research (interviews, surveys, prototype tests, etc.).

Myriam Jessier


Myriam Jessier is an international SEO expert with a background in sociology and online communications. They have 15+ years in the field and are specialized in solving complex technical issues. Myriam, beyond their technical skills, deeply understands the ever-evolving nature of search algorithms and how search intent matters to businesses globally. Having worked with diverse industries ranging from fintech to hospitality, e-commerce to health tech, Myriam brings a holistic approach to SEO strategy.
Committed to continuous learning and sharing knowledge, they have close to a decade of experience as a corporate trainer and university teacher. They also regularly contribute to influential SEO publications and podcasts. To delve deeper into their projects, insights, and methodologies, you can explore Myriam's website.

Carolyn Gubala

Plain Language

Carolyn brings 15 years of publishing industry experience to her teaching and research. She served as the managing editor of a marketing and research firm in San Diego, while also maintaining an ongoing writing and editing consultancy. Carolyn has overseen a variety of professional projects, including digital marketing, online marketing content, business news, book editing, indexes, recipe development, technical documents, procedures/user guides, grants, SEO, social media, academic publishing, and user experience. She earned her PhD in English (Technical Communication) from the University of South Florida. For the past eight years, Carolyn has taught technical communication courses, including professional and technical editing, research methods, and technical writing. As a full-time faculty member at the University of California Davis, Carolyn teaches technical communication and editing, while serving as the Assistant Director of Online Writing Instruction. She has a background in course and program development and emphasizes ethical course design when creating applied technical communication courses.

In the CAWEB Master's program, she teaches the Plain Language course.

Franco Folini

Web Marketing

Franco is a Digital Marketing Strategist and Instructor helping small and medium businesses to get the most out of their digital marketing tools and investments. Leveraging his experience as an entrepreneur in Silicon Valley, he is now devoting his time to sharing the knowledge and experience acquired in the field with his clients and students. He loves teaching Digital Marketing for UC Berkeley, the University of Strasbourg (France), and the IULM University in Milan (Italy). When working with his clients, Franco focuses on strategizing, optimizing, and coordinating all marketing activities to maximize the ROI and Conversion Rate. Franco also has a passion for subscription-based business models, in particular for subscriptions of physical goods. His marketing philosophy is driven by his belief that everyone’s success begins and ends with the customer.

Mark Nightingale



Mark Nightingale is Head of Web at the OCCRP, a non-profit journalism organization dedicated to improving investigative reporting, where he oversees the organization’s growing web team, overall web presence, and visual storytelling for their investigations. A CAWEB graduate himself, he completed an apprenticeship at the digital agency Advisa in Strasbourg as a Junior Project Manager during his studies, before launching his own web development consultancy business in 2014 which he successfully grew over 6 years. He is a member of the CAWEB and TCLoc teaching teams at the University of Strasbourg, notably teaching Project Management, Web Development and Writing for the Web, as well as providing tutorial-type support for students. He is active in several other nonprofit ventures, in particular co-founding and managing Quai n°10, a co-working space in Strasbourg.

Eric Christoffel

Web Programming

Eric Christoffel is a teacher-researcher at the University of Strasbourg, working in the Educational Sciences laboratory. He is passionate about new technologies, as well as new teaching practices, especially for distance education. As a teacher, he provides numerous courses in web programming languages, such as HTML and CSS, JavaScript, PHP and MySQL, and takes part in several different programs. In the CAWEB master’s, he shares his passion for programming languages. In addition, he has been an instructor for 3 years at the UFAZ, the French-Azerbaijani University, in Baku, Azerbaijan where he teaches web programming online and offline.

Renate De La Paix

Academic Writing

Renate De La Paix does everything possible to offer training programs that are best suited to the evolving communication professions, after having been convinced that the university has much to contribute to the professional world, and vice versa. Thus, she created CAWEB in 2002 and subsequently the Master’s in Technical Communication and Localization (TCLoc) in 2016. Of German origin, she has a degree in French and Spanish translation and in business management. After some professional experiences in private companies and public institutions, she opted for an academic career that focuses mainly on the management of advanced professional training.

Tatiana Ryabinina

Project Management

As an independent consultant and the co-founder of Grow-thru, Tatiana enables international expansion and growth by solving a range of business problems at the intersection of strategy, operations, marketing, brand, product, design, language and culture. You can find examples of these challenges on her website. Over the past decade, she has helped more than 60 global and international brands to culture-proof their strategies and communications in order to reach customers in over 60 countries and languages. A speaker of 6 languages herself, Tatiana holds a degree in languages and cultures of Asia and Africa, a master’s in linguistics and an Executive MBA.

Guillaume Lacreuse

Project Management

Guillaume Lacreuse became the SAP Project Manager for the OSRAM company in 2008 and then Project Manager at Socomec SAS (industrial group made up of 3500 people) after having given courses on ERP, information systems, and project management for 8 years at the University of Strasbourg. As a verified expert in his field, he prepares his students for professional integration and assists them during their apprenticeship projects in the second year. He teaches them the essential methods for writing proper project specifications through fun and enriching workshops. Group work and collaborative reflection on various issues encountered during digital projects play an important role in his classes.

Benjamin Samson

Project Management

Benjamin Samson is a Digital Consultant at Actency, an instructor in the CAWEB master’s and a lecturer for the Master’s in Multimedia program at the University of Strasbourg. After having founded Blackbird Agency, which specializes in the implementation of e-commerce solutions through the powerful CMS Magento, Benjamin is now focusing on supporting companies in UX design as well as in implementing  effective digital solutions while respecting the standards of Agile methods. With over 22 years of experience in management and web project design, Benjamin is a true agile evangelist. His expertise in varied areas is a real asset to the CAWEB master’s.

Joanne Maul

Visual Communication

Joanne Maul, an alumni of the CAWEB master’s, has been teaching web animation development for several years. She currently works at the University of Strasbourg as a communications manager as well as a webmaster for the Université Ouverte des Humanités (UOH). Her primary focus is to develop the Ressources Éducatives Libres (OER) with the TICE cells with partner universities. Passionate about the composition of static and animated pictures, she teaches distance-learning students how to create banners and interactive inserts with the Animate CC software.

Boris Epp

Visual Communication

Boris Epp is a multi-talented graphic designer, specialized in the Adobe Creative Suite software. He has worked as a freelance graphic designer since 2010, after working for 4 years at an agency in Paris. He has been teaching CAWEB students since 2014. Highly motivated and passionate, he strives to provide a solid foundation for his students in order to prepare them to enter the workplace. He achieves this by sharing his own personal tips as well as the most efficient work methods.

Stéphanie Walter

Usability and UX Design

Stéphanie currently works as a UX Researcher and Designer in Luxembourg after having worked in both Germany and in France. She has 10 years of expertise in providing services to her clients as a consultant in various industries: health tech, insurance, transport, travel, banking, automotive, etc. She puts the user center stage in her design processes and makes the connection between the users’ needs and her customers’ business constraints. Passionate about her work, she is now part of the Google Developers Experts for Web Platform, shares her knowledge and experience on her blog, in international conferences, and gives courses in several countries. She has specialized in the design of complex interfaces of products, mobile applications, and responsive websites since being a CAWEB student. In the CAWEB master’s, she teaches responsive UX design, mobile applications, and mobile optimization to distance-learning students. Visit her website to find out more about her.