UE1 – Web Tools and Languages (36h) |
6 ECTS |
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HTML & CSS (24h) |
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In this course you will learn the three main programming languages that are widely used to develop websites and web applications: HTML5, CSS3 and Javascript.
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Introduction to Content Management Systems (12h) |
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The course of web content management focuses on the basic concepts of website management with WordPress and content management for the web in general.
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UE2 – Introduction to UX (User Experience) and Usability (30h) |
3 ECTS |
Introduction to UX and Usability (30h) |
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UE3 – Web Communication and Optimization (50h) |
9 ECTS |
Introduction to SEO and digital marketing (25h) |
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The Introduction to Search Engine Optimization (SEO) course covers the basic concepts of web optimization content and digital marketing :
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Managing institutional websites and social media (25h) |
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UE4 – Localization (30h) |
3 ECTS |
Methodology and tools of localization (30h) |
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The Localization Methods and Tools course covers the basic concepts of content localization for the web, as well as the use of the Computer Aided Translation (CAT) tool.
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UE5 – Visual Communication (30h) |
6 ECTS |
Visual Communication (DTP) (18h) |
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The Desktop Publishing (DTP) course focuses on the tools and techniques used to create and format printed or digital documents.
UX Design Specialization
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Visual Strategy (12h) |
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Explore the principles of Visual Strategy, its benefits and process design. During this course you will develop the skills to translate ideas and goals into visual forms.
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UE6 – Writing and localization skills (36h) | Selection of 2 among the following options |
3 ECTS |
Plain Language (18h) |
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Computer Assisted Writing and Translating (18h) |
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This course provides students with basic training in computer-aided translation (CAT), helping them to acquire basic knowledge about machine translation (MT), concepts and available translation technology for translation, and hands-on experience of applying computer tools to enhance translation productivity. The role which computer technology plays in translation will be discussed. |
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English for French Native Speakers (18h) |
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This course is focused on listening comprehension and expression to help students improve their ability to understand and speak English fluently and naturally.
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Foreign Language – German, Spanish, FLE and Japanese (18h) |
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The course in foreign language (German, Spanish, Japanese, French as a foreign language) focuses on comprehension and speaking skills in one of the different languages offered by the CAWEB master.
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Professional Writing in French (18h) |
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On completion of this course, you will walk away with :
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Localization for UX Writers (18h) |
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This course is the perfect match for all UX Writers who already have some basic knowledge about UX Writing. It is also great for UX designers, UI designers, developers, product managers, and all other kinds of professionals working in the field of digital product development.
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UE1 – Digital marketing and project management (50h) |
6 ECTS |
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Content marketing (15h) |
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In today’s digital landscape, content reigns supreme, serving as the cornerstone of effective marketing campaigns.
During this course, your creativity will meet the strategy to unlock the power of engaging and influential content.
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Web communication and marketing for institutional websites (20h) |
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In this course, you will explore the dynamic intersection of digital communication and strategic marketing within the context of institutional websites.
In today’s interconnected world, an institution’s online presence plays a pivotal role in shaping its reputation, engaging stakeholders, and achieving organizational goals.
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Project Management (15h) |
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This course provides a structured approach to mastering the art and science of project management. From defining project objectives to leading cross-functional teams and mitigating risks, we’ll explore the fundamental principles and practical techniques that are essential for overseeing projects of any scale or complexity. |
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UE2 – Website optimization and accessibility (35h) |
3 ECTS |
Ergonomics and accessibility (15h) |
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This course is designed to provide you with the knowledge and skills to optimize :
From understanding ergonomic principles to implementing universal design concepts, we’ll explore how to create environments that promote well-being and enhance usability for all individuals. This course offers valuable insights and practical strategies to help you make a positive impact. |
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Mobile optimization and usability (20h) |
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This course is designed to equip you with the knowledge and skills to enhance the usability and performance of your mobile applications and websites. From responsive design principles to mobile-specific user interface considerations, we’ll explore strategies to create intuitive and engaging experiences for mobile users. |
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UE3 – Professional Communication (30h) | Selection of 2 among the following options |
3 ECTS |
Professional Communication in English (15h) |
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In this course, you will learn how to :
From mastering grammar and vocabulary to crafting persuasive emails and delivering impactful presentations, we’ll cover the essential elements of effective communication in English. |
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Intercultural communication (15h) |
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In an increasingly interconnected world, the ability to navigate and bridge cultural differences is essential for success in diverse professional and personal settings.
Throughout this course, students will embark on a journey of understanding and learn how to recognize, respect, and effectively communicate across cultural boundaries.
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Foreign Language – German, Spanish, FLE and Japanese (15h) |
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The course in foreign language focuses on building an effective communication through one of the following language you will choose :
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UE4 – Advanced Web Languages and Tools (40h) |
6 ECTS |
Introduction to Javascript (20h) |
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In this course, students will embark on a journey to master the fundamentals of JavaScript programming.
Throughout the course, students will learn how to :
By delving into hands-on coding exercises and real-world examples, students will gain the skills and confidence needed to write clean, efficient JavaScript code and bring their web development projects to life. |
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Creating Dynamic Interfaces with Javascript (20h) |
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In this course, students will embark on a journey to master the fundamentals of JavaScript programming, with more advanced concepts.
Throughout the course, students will learn how to :
By delving into hands-on coding exercises and real-world examples, students will gain the skills and confidence needed to write clean, efficient JavaScript code and bring their web development projects to the next level. |
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Work Experience or Project and Academic Paper (44h) |
12 ECTS |
Work experience or Project + Report (20h) |
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Students will have to write a report based on their professional experience.
This report is completed with sufficient research to allow the student to show their acquisition of a number of skills :
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Academic Writing (24h) |
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Students will have to write an academic paper.
They will create :
They will analyze the existing data on the topic, cite sources in the text, and add value to the treatment of the topic. |