Second semester program of the UX specialization track
UE1 – Digital marketing and project management (50h) |
6 ECTS |
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Content marketing (15h) |
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In today’s digital landscape, content reigns supreme, serving as the cornerstone of effective marketing campaigns.
During this course, your creativity will meet the strategy to unlock the power of engaging and influential content. |
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Web communication and marketing for institutional websites (20h) |
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In this course, you will explore the dynamic intersection of digital communication and strategic marketing within the context of institutional websites.
In today’s interconnected world, an institution’s online presence plays a pivotal role in shaping its reputation, engaging stakeholders, and achieving organizational goals. |
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Project Management (15h) |
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This course provides a structured approach to mastering the art and science of project management. From defining project objectives to leading cross-functional teams and mitigating risks, we’ll explore the fundamental principles and practical techniques that are essential for overseeing projects of any scale or complexity. |
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UE2 – Website optimization and accessibility (35h) |
3 ECTS |
Ergonomics and accessibility (15h) |
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This course is designed to provide you with the knowledge and skills to optimize : |
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Mobile optimization and usability (20h) |
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This course is designed to equip you with the knowledge and skills to enhance the usability and performance of your mobile applications and websites. From responsive design principles to mobile-specific user interface considerations, we’ll explore strategies to create intuitive and engaging experiences for mobile users. |
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UE3 – Professional Communication (30h) | Selection of 2 among the following options |
3 ECTS |
Professional Communication in English (15h) |
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In this course, you will learn how to : |
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Intercultural communication (15h) |
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In an increasingly interconnected world, the ability to navigate and bridge cultural differences is essential for success in diverse professional and personal settings.
Throughout this course, students will embark on a journey of understanding and learn how to recognize, respect, and effectively communicate across cultural boundaries. |
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Foreign Language – German, Spanish, FLE and Japanese (15h) |
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The course in foreign language focuses on building an effective communication through one of the following language you will choose : |
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UE4 – Interaction Design & Prototyping (40h) |
6 ECTS |
Interaction Design and UX Strategy (20h) |
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This course is designed to equip students with the knowledge and skills to design intuitive interfaces, anticipate user needs, and strategically plan UX journeys that delight and engage audiences.
Throughout the course, students will dive into : |
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Wireframing and Prototyping (20h) |
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Throughout this course, students will embark on a hands-on journey to master the art of wireframing and prototyping, from sketching initial concepts to creating interactive prototypes.
By diving into industry-standard tools and best practices, students will learn how to : |
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Work Experience or Project and Academic Paper (44h) |
12 ECTS |
Work experience or Project + Report (20h) |
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Students will have to write a report based on their professional experience.
This report is completed with sufficient research to allow the student to show their acquisition of a number of skills : |
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Academic Writing (24h) |
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Students will have to write an academic paper.
They will create : |