Semester 2

Second semester program of the UX specialization track

UE1 – Digital marketing and project management (50h)


Content marketing (15h)

In today’s digital landscape, content reigns supreme, serving as the cornerstone of effective marketing campaigns. During this course, your creativity will meet the strategy to unlock the power of engaging and influential content.

This course offers valuable insights and practical techniques to elevate your content marketing game. You will dive into :
– the fundamentals of crafting compelling content that resonates with your audience.
– drives traffic.
– boosts conversions.

Web communication and marketing for institutional websites (20h)

In this course, you will explore the dynamic intersection of digital communication and strategic marketing within the context of institutional websites. In today’s interconnected world, an institution’s online presence plays a pivotal role in shaping its reputation, engaging stakeholders, and achieving organizational goals.
This course is designed to equip you with the essential skills and knowledge to effectively leverage institutional websites as powerful communication and marketing tools.

You will learn : – how to craft compelling messaging to optimizing user experience.
– how to implement data-driven strategies.
– dive into the key principles and best practices necessary to enhance your institution’s online presence and drive meaningful results.

Project Management (15h)

This course provides a structured approach to mastering the art and science of project management. From defining project objectives to leading cross-functional teams and mitigating risks, we’ll explore the fundamental principles and practical techniques that are essential for overseeing projects of any scale or complexity.

UE2 – Website optimization and accessibility (35h)


Ergonomics and accessibility (15h)

This course is designed to provide you with the knowledge and skills to optimize :

– spaces.
– products.
– interfaces for ergonomic comfort.
– accessibility.

From understanding ergonomic principles to implementing universal design concepts, we’ll explore how to create environments that promote well-being and enhance usability for all individuals. This course offers valuable insights and practical strategies to help you make a positive impact.

Mobile optimization and usability (20h)

This course is designed to equip you with the knowledge and skills to enhance the usability and performance of your mobile applications and websites. From responsive design principles to mobile-specific user interface considerations, we’ll explore strategies to create intuitive and engaging experiences for mobile users.

UE3 – Professional Communication (30h) | Selection of 2 among the following options


Professional Communication in English (15h)

In this course, you will learn how to :

– hone your language skills.
– refine your written and verbal communication.
– enhance your overall professional presence.

From mastering grammar and vocabulary to crafting persuasive emails and delivering impactful presentations, we’ll cover the essential elements of effective communication in English.

Intercultural communication (15h)

In an increasingly interconnected world, the ability to navigate and bridge cultural differences is essential for success in diverse professional and personal settings. Throughout this course, students will embark on a journey of understanding and learn how to recognize, respect, and effectively communicate across cultural boundaries.
You will learn :

– how to explore cultural values and norms to developing intercultural sensitivity.
– adapte communication styles.
– gain practical insights and strategies to foster meaningful connections in multicultural environments.

Foreign Language – German, Spanish, FLE and Japanese (15h)

The course in foreign language focuses on building an effective communication through one of the following language you will choose :

– German.
– Spanish.
– FLE (Français Langue Étrangère).
– Japanese.

UE4 – Interaction Design & Prototyping (40h)


Interaction Design and UX Strategy (20h)

This course is designed to equip students with the knowledge and skills to design intuitive interfaces, anticipate user needs, and strategically plan UX journeys that delight and engage audiences. Throughout the course, students will dive into :

– the principles of interaction design.
– usability testing methodologies.
– UX strategy development.

By mastering these concepts and techniques, students will learn how to create products and services that not only meet user expectations but also drive business goals.

Wireframing and Prototyping (20h)

Throughout this course, students will embark on a hands-on journey to master the art of wireframing and prototyping, from sketching initial concepts to creating interactive prototypes. By diving into industry-standard tools and best practices, students will learn how to :

– translate abstract ideas into tangible designs.
– iterate efficiently.
– gather valuable feedback from stakeholders and users.

Work Experience or Project and Academic Paper (44h)


Work experience or Project + Report (20h)

Students will have to write a report based on their professional experience. This report is completed with sufficient research to allow the student to show their acquisition of a number of skills :

– to express a thesis statement or research question of a pertinent professional subject and the choice and appropriate use of related references in professional literature.

Academic Writing (24h)

Students will have to write an academic paper. They will create :

– a research project.
– formulate a research question.
– study the subject in-depth.

They will analyze the existing data on the topic, cite sources in the text, and add value to the treatment of the topic.