Second semester program of the Master
UE1 – Digital marketing and project management (50h) |
6 ECTS |
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Content marketing (15h) |
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In today’s digital landscape, content reigns supreme, serving as the cornerstone of effective marketing campaigns.
During this course, your creativity will meet the strategy to unlock the power of engaging and influential content.
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Web communication and marketing for institutional websites (20h) |
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In this course, you will explore the dynamic intersection of digital communication and strategic marketing within the context of institutional websites.
In today’s interconnected world, an institution’s online presence plays a pivotal role in shaping its reputation, engaging stakeholders, and achieving organizational goals.
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Project Management (15h) |
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This course provides a structured approach to mastering the art and science of project management. From defining project objectives to leading cross-functional teams and mitigating risks, we’ll explore the fundamental principles and practical techniques that are essential for overseeing projects of any scale or complexity. |
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UE2 – Website optimization and accessibility (35h) |
3 ECTS |
Ergonomics and accessibility (15h) |
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This course is designed to provide you with the knowledge and skills to optimize :
From understanding ergonomic principles to implementing universal design concepts, we’ll explore how to create environments that promote well-being and enhance usability for all individuals. This course offers valuable insights and practical strategies to help you make a positive impact. |
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Mobile optimization and usability (20h) |
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This course is designed to equip you with the knowledge and skills to enhance the usability and performance of your mobile applications and websites. From responsive design principles to mobile-specific user interface considerations, we’ll explore strategies to create intuitive and engaging experiences for mobile users. |
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UE3 – Professional Communication (30h) | Selection of 2 among the following options |
3 ECTS |
Professional Communication in English (15h) |
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In this course, you will learn how to :
From mastering grammar and vocabulary to crafting persuasive emails and delivering impactful presentations, we’ll cover the essential elements of effective communication in English. |
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Intercultural communication (15h) |
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In an increasingly interconnected world, the ability to navigate and bridge cultural differences is essential for success in diverse professional and personal settings.
Throughout this course, students will embark on a journey of understanding and learn how to recognize, respect, and effectively communicate across cultural boundaries.
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Foreign Language – German, Spanish, FLE and Japanese (15h) |
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The course in foreign language focuses on building an effective communication through one of the following language you will choose :
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UE4 – Advanced Web Languages and Tools (40h) |
6 ECTS |
Introduction to Javascript (20h) |
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In this course, students will embark on a journey to master the fundamentals of JavaScript programming.
Throughout the course, students will learn how to :
By delving into hands-on coding exercises and real-world examples, students will gain the skills and confidence needed to write clean, efficient JavaScript code and bring their web development projects to life. |
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Creating Dynamic Interfaces with Javascript (20h) |
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In this course, students will embark on a journey to master the fundamentals of JavaScript programming, with more advanced concepts.
Throughout the course, students will learn how to :
By delving into hands-on coding exercises and real-world examples, students will gain the skills and confidence needed to write clean, efficient JavaScript code and bring their web development projects to the next level. |
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Work Experience or Project and Academic Paper (44h) |
12 ECTS |
Work experience or Project + Report (20h) |
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Students will have to write a report based on their professional experience.
This report is completed with sufficient research to allow the student to show their acquisition of a number of skills :
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Academic Writing (24h) |
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Students will have to write an academic paper.
They will create :
They will analyze the existing data on the topic, cite sources in the text, and add value to the treatment of the topic. |